Pay per click (PPC)* refers to the online advertising payment model where payment is based solely on qualifying click-throughs. These are the ads that appear on the top premium position and along the right side rail of the organic or natural listings on a search engine results page (SERP). Pay per click (PPC) allows advertisers to create ads and target specific keyword(s).
Pay per click (PPC) advertising is the best form of web marketing available and should be utilized by any company looking to reach their target market. With our experienced team of PPC specialists, we can set up your campaign and show you results. We run campaigns on Google Adwords, Yahoo Search Marketing and Microsoft Adcenter.
A keyword-targeted ad is ranked on a search engine result page (SERP) based on the matched keyword’s maximum cost-per-click (CPC) bid and Quality Score. The CPC is determined by the cost of individual keywords, which exist as part of a larger bidding system.
We will monitor performance and review the results with you regarding the performance findings, management process, deliverables and more. Our methodology aims to increase campaign efficiency by expanding the current number of conversions while lowering the cost per action through active day-to-day campaign management.